It has been a very busy 6 weeks for the Product Marketing Management (PMM) team at GMC Software.
- We met over 250 individual clients from 25 countries at our Inspire Days User Conferences
- We released FMAP version 10.3, with the new Inspire Designer UI
- We started coding on the 10.4 product, with innovations in mobile, interactive, and messenger
- We previewed in-development products to clients, analysts and partners
You might want to know what does our PMM team do with all of this feedback?
The PMM team’s product owners have all taken feedback, and have already made revisions to some of our current and future plans.
Darren Collins demonstrated Customer Preference Management, our cloud-based solution that helps Inspire users manage customer communications as they move from channel to channel.
Laurent Ghio shared the new features of Messenger, which allow Inspire users to create email and SMS versions of existing .WFD files in under 30 minutes. At the conference, he found a small enhancement that can enable an existing client to replace ExactTarget as their primary email engine, saving thousands in wasted design time.
Priskus Guentensperger is seeking First Movers for our new product, Inspire Control. It tracks content usage and can report on which customers received which content, to bring content-level accountability to a new level.
Andrew Hellard shared new use cases that streamline processes within the Insurance vertical, including handling complex communications.
Antoine Hemon-Laurens demonstrated bow Dynamic Communications can digitize paper-based forms into real-time digitized processes. His session in Scottsdale turned a PDF form into a multi-step responsive design data capture experience in under 30 minutes.
Each of these sessions turned into discussions at break times, continued around bull-riding sessions, and even taking place during a police escort.
Most importantly, this was a great chance to interact with our clients, get feedback, and share our vision.