Retail Banking
More than ever, banks are investing in customer relationship management (CRM) to build long-term client loyalty and sell more services, but fragmented banking services and upheavals due to acquisitions and mergers can make this difficult. Additionally, banks want greater control over printed materials being utilized in branch banks to ensure consistency of messaging and brand integrity.
By implementing an electronic storefront, branch banks can easily order approved marketing and business materials.
Client sales efforts can be augmented by multichannel marketing campaigns that are comprised of mail, email and customized web microsites to ensure the most effective client communications possible. To the extent these programs can draw data directly from bank CRM systems, they will be even more effective.
PrintNet offers a common platform to consolidate document and electronic documents for better service, streamlined communication and fast response to market changes and can easily be integrated with enterprise systems such as CRM.
PrintNet also enables transpromo communications for incorporating marketing messages in transactional documents such as account statements. By leveraging this capability, banks can easily promote relevant products and services using the client's account statement without incurring the cost of separate direct marketing campaigns.
Wealth Management Services
The number of affluent individuals throughout the world continues to climb. According to international strategy consultancy Celent, by 2010, the number of affluent and wealthy individuals in North America alone will increase by 24 percent, from 30.4 million today to 37.7 million. Financial service firms are acting to capitalize on the opportunity to provide new advisory services to these affluent individuals, including:
- Counsel on liabilities
- Alternative investments
- Tax and estate strategies
- Insurance
High net worth individuals typically have a different and more complex set of needs than other investors. Financial services companies have an opportunity to establish more personalized communications strategies with these individuals. But with most financial advisors managing an average of 125 to 500 accounts, even the most dedicated financial advisor struggles to give individual attention to each valuable client.
PrintNet helps you deliver highly personalized services, while maintaining the highest standards for quality, security and consistency. This includes the ability to deliver personalized reports and statements, as well as technologies for enabling two-way exchange of information using a variety of communications channels-including mail, email and the web-that facilitates a holistic view of clients as their life needs change.
Retirement Services
Retirees, as well as those approaching retirement, are looking for advice and guidance relative to better managing their retirement portfolios, and retirement services providers have an opportunity to cross-market additional products and services to this audience.
In this highly competitive space, the providers with the most service flexibility will gain competitive advantages. This means providing access to online services, producing effective communications that help recipients more easily understand their financial picture, and leveraging monthly or quarterly statements to market additional products and services.
For banks, GMC PrintNet can help them deploy an integrated business communications strategy that consolidates a client's activity across a broad range of services in a single statement, and by providing marketing messages that take the entire relationship into consideration to increase their relevancy.
Credit Card Services
As more individuals move to block unsolicited direct mail and complaints about credit card offers and cash balance transfer checks rise, credit card providers are seeking more efficient means of communicating with customers. Their goal is to improve the overall customer experience while at the same time promoting products and services-their own or those from third parties.
95% of transactional documents (bills and statements) are brought into the home, opened and read, compared to 7% of direct mailings. Recipients spend an average of one to three minutes with these documents and often pick them up multiple times. Thus they make an ideal marketing platform for credit card providers. Additionally, by incorporating third-party offers, the cost of statements can even be partially or fully offset by revenue generated from white space ad sales.
Learn how GMC PrintNet can facilitate this profitable move (PDF 430 KB)
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