Publish on demand (POD)
Customers are in control and are increasingly specific in deciding which communications they want to receive and when. However, the costs, time and complexity involved make it difficult to deliver tailored communications on demand.
Automated on demand communications keep costs down and customer engagement high
With GMC Inspire’s publishing on demand solution, we enable your business to pass the control over to your customer through event-triggered marketing. Now your customers can decide exactly what information they are interested in, how and when they would like to receive it. Through your company or any website, GMC Inspire enables your business to deliver on demand customized booklets, personalized financial prospectuses, or even technical manuals, and produce them in any quantity, even if it’s just one. Inspire’s automation capability handles the backend and routes the work to the most appropriate and available devices so you keep costs low and customer engagement high.
With GMC Inspire’s Publish on Demand solution you can
- Reduce wasted materials and effort
- Increase response rates with tailored messages
- Connect with the customer at the optimal time
- Enjoy seamless production of individually tailored communications
- Boost efficiency in the print production process
- Enable customers to dictate channel preference without any extra effort