TransPromo

Research shows that nearly 100% of transactional documents are opened and consumers spend up to three minutes looking through their bills and statements. If you had 3 minutes of undivided attention from your customers, what would you say to them?

TransPromo sample

GMC Inspire’s TransPromo application enables businesses to capture these 3 minutes through embedding important business messages within statements and bills. These messages could take the form of marketing information such as promotions and new product offers, or even operational information such as name changes and new business rates.

Whitespace management that increases cross-sell and upsell while controlling costs

GMC Inspire makes effective use of remaining whitespace on a web or printed page. This whitespace is utilized with marketing or operational messages that are tailored and relevant for each customer. As these messages are embedded within a transactional statement, businesses eliminate the wasted cost of adding inserts that are often thrown away without even being looked at. TransPromo with GMC Inspire provides an effective platform to maximize customer value and profitability while controlling costs.

TransPromo and whitespace management with GMC Inspire

  • Is 10 times more effective than inserts
  • Accelerates response rates
  • Boosts cross-sell and upsell opportunities
  • Drives greater efficiency in all communications
  • Reduces the cost of mailings through eliminating inserts
  • Can be produced in multiple channels including mobile, email and paper

What our customers say

„With GMC, we combined transactional bank statements with marketing promotions that were relevant to each client. The solution gave us a huge competitive advantage over other banks and significantly increased new client acquisition.“ Bradesco Bank, Marcos Villanova, executive director