GMC News
BAG set the benchmark in marketing campaigns with GMC Inspire
With GMC Inspire, Business Advantage Group (BAG) is now able to deliver personalized communications for large enterprizes such as Volkswagen Bank more than 50% faster.
The client
The Business Advantage Group (BAG) is an integrated communication services provider in Mexico with services ranging from market research to advertising, mobile marketing and relationship marketing.
The challenge
BAG had many challenges, two of which were that many software tools were used for campaigns and there was an over-reliance on external suppliers.
Projects were taking over three weeks to turnaround and there was no easy way to track responses.
Cesar Huerta, Creative Director at BAG noted:
“We knew it would be a challenging task. We needed a solution that could help us build customer insight and leverage this for relevant, effective communications”.
Inspiring a radical change
GMC Inspire radically changed the way BAG approached their marketing campaigns and allowed them to experiment with new ideas in relationship marketing.
Cesar Huerta, Creative Director at BAG said:
“Our turnaround time for campaigns has dramatically reduced by about 90%. One campaign that used to take 15 labor days to complete, takes one day with GMC Inspire”.
The results
GMC Inspire is used for almost all campaign stages eliminating the need for additional tools and external suppliers. BAG can now automate the end-to-end campaign process while also using trigger marketing, personalized campaigns, multiple channels and response tracking for detailed reports of campaign success.
BAG has reported a 90% improvement in turnaround time with GMC Inspire and expects to see:
- Cost savings of 40%
- Increased retention by 50%
- New business growth by 45%
- Response rates boosted by 60%
Read the full case study to learn more about how GMC Inspire enabled BAG to deliver personalized marketing campaigns.
