CRM Publishing: a customer-centric approach
Customers who experience a good relationship with their financial companies are more likely to add products and services to their portfolios. That's strong motivation for CRM excellence.
Traditional financial models are shifting to a customer-based approach for distribution of services and communication. Instead of marketing, sales and service activities "siloed" around products like checking accounts, mortgages and personal loans, multi-line providers are turning to customer-centric processes for a unified customer experience.
This transformation requires a higher level of channel integration, and PrintNet helps you manage the relationship between customers, products, processes and distribution. The results are reduced channel costs, higher revenues, faster time to market and improved customer experience.
Coordinated communications for a holistic approach
A holistic “One Face to the Customer” approach to customer relationship management (CRM) involves integrated delivery and consolidated information. A single communication can combine content about mortgages, checking accounts, savings, loans and credit cards. Customers appreciate a streamlined approach that considers their total relationship with you and saves them time. PrintNet enables this coordinated approach and opens the door to cross-selling opportunities that leverage your print and electronic communications as a source of new revenue streams.
The value of customer loyalty
Customers who feel treated well and recognized as individuals are more likely to consolidate their business with one provider. This intimacy is the strongest reason for a customer-oriented approach to business communications. But it isn't the only reason. Current customers can be targeted very economically using existing channels like email and monthly statements.
Marketers know that retaining established relationships offers better margins than developing new customers. PrintNet lets you maximize the innate value of your existing customer relationships.
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