Forrester Wave 2011
The Forrester Wave™: Document Output For Customer Communications Management, Q3 2011
As businesses look to drive customer engagement, increase efficiencies in document process, and manage brand across multiple channels, Customer Communications Management (CCM) is an area of growing importance.
Forrester Research, Inc. an independent research company, provides an in depth overview of selected CCM vendors in the “The Forrester Wave™: Document Output For Customer Communications Management (DOCCM), Q3 2011.” Forrester uses 36-creiteria for evaluation of DOCCM vendors to make a clear call on the market leaders and reduce ambiguity for businesses looking into CCM solutions.
In the report, Forrester positions GMC Software Technology as a leader in DOCCM citing GMC for “strong overall product flexibility and strength for creative apps”. Forrester also grants GMC with the highest possible score for Business Empowerment at 5 out of 5.
Download the full report to learn more about:
- Why document output for customer communications matters
- How interactive statements are taking the center stage
- The shift in drivers for multichannel communications
- Growth of on-demand output and e-transactions
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