Personalized customer communications

Design integration
Directly import PDFs and design formats from most graphics packages such as Adobe InDesign and Quark XPress into the design environment

Data-driven graphics
Transform customer data into powerful graphics and charts that provide visual aids to help customers understand your communications faster

Image personalization
Generate personalized images based on variable data to grab attention and demonstrate individual customer understanding

White space management
Maximize the value of your documents with message management capabilities, helping you take advantage of available space on print or digital communications

Advanced color management
Maintain the original quality of color at the highest speeds and volumes and automatically convert color spaces for specific output channels

International writing and characters
Handle the most complex languages such as Hebrew, Arabic and Chinese and create global communications from a single platform

Real-time proofing
Real time proofing allows you to view your template designs on-the-fly with real data, experiment with different concepts, eliminate errors and reduce development time

Version control system
Keep track of all versions of templates, including who made changes, what changes were made, and when they were made, increasing accountability and communication integrity.

Digital Asset management
Centrally manage all your brand assets, ensuring that your business users are always using corporate-approved images, fonts, graphics, colors and more.

Business rules
Build specific rules to govern the content, formatting and placement of all elements in the communication templates.

Dynamic content population
While your designers define the content rules and parameters for each section in a template, GMC Inspire’s advanced design and customer insight capabilities ensure that these are intelligently translated for each customer communication. 

Access control
Apply user restrictions to entire contents or certain sections, ensuring compliance with data privacy legislation.

Collaboration and approval
Approve your communications online with different users inside and outside the organization. Selected users can share comments and views, eliminating manual effort and streamlining processes.

Visual workflow
Using a visual workflow, GMC Inspire gives the business users control in applying logic, rules and defining the communication process without the need for programming.

High-volume structured communications
Design structured communications such as transactional statements, bills, and scheduled marketing campaigns that are produced in batches for paper and digital channels.

Individual interactive correspondence
Empower call center agents and line of business employees to add the personal touch to everyday business correspondence in a guided, interactive environment. Now specific product information, marketing messages and contract terms can be added to personalize communications such as policies, customer service correspondence, welcome kits, contract negotiations and more. 

On-demand event driven communications
Your business can automate the production, fulfillment and delivery of on-demand communications that may be triggered by multiple events such as customer requests, call center logs, purchases, web enquiries and SMS responses. Additionally, GMC Inspire enables businesses to profit from online portals for marketing fulfillment, storefronts, brand management, web-to-media and more.