Customer insight
Exceptional data management capabilities enable your business to intelligently bring together data silos across your business providing a single view of every customer. GMC Inspire unlocks the true value of your customer data enabling your business to understand the exact buying motivators for every customer.
Works with any data source
GMC Inspire manages data from almost any data source including CRM, ERP, SAP, ECM, web-based XML, and even real-time data. With the capability to combine information easily across data silos, your business can effortlessly produce thousands of personalized, relevant communications every day.
Social media integration
GMC Inspire enables you to profit from the valuable insight that customers provide through social media sites, blogs, videos and more. Using customer lifestyles, likes and dislikes you can develop impactful communications that get opened, read and responded to.
Customer preference management
Through intelligent surveys that are dynamically adapted to each individual, businesses can effectively capture preferences for every customer. GMC Inspire manages these individual preferences directly in every communication, giving your business increased response rates and an unrivaled competitive advantage.
Customer analytics and segmentation
GMC Inspire analytics enable businesses to visualize all customer profiles and clusters at a glance. Combining demographics, transaction history and customer preferences, your business can accurately segment the customer base for closer targeted multichannel campaigns.
