Every customer interaction matters. To remain competitive in a complex digital world, you must deliver an exceptional customer experience, across all devices. The customer communications management (CCM) product you purchased 5 years ago may have been suitable then, but chances are it isn’t keeping pace with your needs – making it tough (and expensive!) to compete.
Top 3 signs your customer communications management (CCM) product is no longer working for you.
Maintenance $ mismanagement.
Concerned about where your maintenance dollars are going? Your CCM provider may have you wondering why your money is going toward questionable prime-time television ads instead of software improvements. If your current CCM provider is mismanaging your maintenance dollars, it’s time to take your business elsewhere.
You’re on a journey to nowhere.
When a technology provider can’t decide what market they’re in, enterprises begin to question their dependability. What if your CCM providers’ next customer journey doesn’t include you? If you’re not confident your CCM partner will continue to support your product 5 years down the road, it’s time to explore other options.
Some CCM products require you to transform your data into an XML file before you can begin a job – wasting valuable time and resources. Integrating with all of your existing legacy systems, GMC Inspire™ allows you to go from concept to design without the ETL project. If your team is burning countless hours extracting, transforming and loading data before every customer communications project, your CCM product is no longer working for you.