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Advocacy Marketing Manager

Advocacy Marketing Manager

Remote, 98101, United States

Quadient is looking for an experienced and disciplined Advocacy Marketing Manager to find, organize and mobilize our advocates and amplify their voice across the digital channels, content, webinars and in-person events. You'll work strategically with key clients and executives, global marketing teams, sales organizations to deliver on goals. Experience in online community management, customer relations and content creation are essential. 


Responsibilities:

  • Build and manage an online community to develop rapport with customers to increase renewals, referrals, and cross-sell and upsell opportunities
  • Assist in driving customer engagement and communication programs, such as in- person/virtual events, workshops, annual conferences, awards programs, onboarding and ongoing nurture campaigns
  • Connect with customers to ensure continued education and success throughout the relationship lifecycle
  • Identify key customers that can act as a marketing channel through case studies, speaking opportunities, etc.
  • Help marketing and sales meet business objectives through customer advocacy initiatives
  • Manage and maintain engagement and advocacy programs; continually recruit new customer advocates
  • Manage and promote a library of up-to-date customer success stories
  • Develop a customer lifecycle campaign program and work with marketing operations to implement
  • Create special marketing content for account management/customer success to help at risk customers with training
  • Provide product feedback given by advocates to the CSO teams

Requirements:

  • Bachelor’s degree with emphasis on communications, marketing, and business
  • 5+ years of experience in demonstrated cross-functional leadership in the delivery of a comprehensive customer advocacy program
  • Previous Advocacy Marketing, Customer Success, or Social Media Management experience
  • 5+ years of technical knowledge of the latest customer advocacy platforms. A proven track record of building communities using Influitive is preferred
  • Experience creating and executing a successful customer reference program
  • Experience engaging with client and internal executives, including preparation of briefing materials
  • Ability to write effective copy is a necessity
  • Strong English language skills are a must. Strong written French, German and / or Spanish is an asset