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Marketing Operations Specialist

Marketing Operations Specialist

Markham, L3R0B8, Canada


The Marketing Operations Specialist is responsible for leveraging technology to improve the productivity of the marketing team and to help achieve the department’s goals – namely the generation and nurturing of leads.

Working closely with the global marketing operations team to identify, implement, optimize, and administer a number of marketing platforms and tools, the Specialist will be primarily responsible for email marketing, database segmentation/list building, lead importing, landing page creation and report building. This can be for a region, solution or global campaigns.

This role requires a strong team player – a problem solver who has a natural curiosity to understand how technology works and a thirst for learning, demonstrated by keeping abreast of the latest digital marketing trends. The Marketing Operations Specialist will possess an extraordinary work ethic, attention to detail, strong analytical and an ability to communicate effectively with colleagues.

Responsibilities:

 

  • Supports all technical aspects of marketing technologies within assigned region including ongoing integration efforts with CRM, campaign deployment, and dashboard creation and analytics.
  • Provides technical and operational support of all marketing technologies for the assigned region
  • Drives user and region requirements to ensure the corporate/global "martech" is supporting local requirements
  • Works with the regional teams to ensure systems are being used properly
  • Helps with end-to-end management and execution of regional marketing campaigns
  • Provide administrative support for the global and local marketing teams
  • Track performance and statistics related to email marketing
  • Provide support of data quality efforts by monitoring and processing contact updates, returned mail, email bounce backs and contact subscription preferences
  • Perform data entry/import lead lists and maintenance to ensure the accuracy and consistency of data/segmentation
  • Working with the global and local marketing teams to create reports and dashboards to monitor and optimize marketing programs

Requirements:

  • Bachelor’s degree in Marketing, Business or Computer Science
  • Fluent in English
  • Strong communication and interpersonal skills
  • Excellent attention to detail
  • Well organized and self-motivated.
  • Ability to manage competing priorities from a number of internal clients
  • Strong time management skills
  • Experience with CRM (Salesforce) is a plus
  • Marketing automation (Pardot, Marketing Cloud, Eloqua, or other) is a must
  • Proficient in Microsoft Excel, nice to have
  • Proficient in HTML and/or CSS, nice to have

Additional Information:

  • Location(s): This position can be located in North America or in a major European office
  • Relocation: Yes, depending on candidate
  • Visa sponsorship: Yes, depending on candidate
  • Hiring manager name: David Seaton