On Wednesday September 13th, 2017, the 2nd broadcast of the CX Transformation Day virtual event was held. This online event series brings a new and returning line-up of global guest speakers and thought leaders focusing on the customer journey, digital transformation, disruptive technologies and data-driven legislation. If you missed the broadcast, the on-demand video is now available for viewing - a must watch for IT, marketing and CX professionals who are looking to deliver meaningful interactions with current and future customers.
Annette Franz, Founder of CX Journey, CXPA board member and recognized as one of “The 100 Most Influential Tech Women on Twitter” by Business Insider leads a panel of current and former Chief Customer Experience Officers from ADP, Yahoo plus Emirates Airlines to discuss how the customer now controls the brand's buyer journey and with that does some myth-busting on customer journey mapping along the way.
This is a series of webcasts - the Customer Journey Mapping Myth-Busting session is three of eight