For the first time ever, organizations today must meet the customer experience demands of five unique generations – Gen Z, Millennials, GenX, Baby Boomers and the Silent generation. That’s a tall order.
The shared experiences which are unique to each generation shape their expectations for what makes a successful customer experience.
This first-of-its-kind eBook features perspectives from CX experts from around the world on how companies may adapt their CX strategies to win the hearts and minds of consumers across all generations.
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