The New Role of the CIO and COO White Paper Cover

As ownership of customer communications shifts from IT to marketing, IT and operations leaders need to evolve to stay relevant. Faced with budget cuts, the rise in shadow IT, and an increasing need for digitization, leading CIOs and COOs have an opportunity to become technology brokers and masters of configuration. By adapting, they enable the business to pursue growth through more valuable communications, better customer experience, and higher customer engagement.

 

This white paper is written specifically for IT and Operations leaders such as CIOs and COOs, exploring the ways in which they need to transition themselves to drive the business in the area of customer communications, while staying in full control of aspects such as infrastructure, organization, compliance and governance. 

 

In this white paper, you will:

  • Explore the new enterprise IT paradigm for Chief Information Officers
  • Understand the move to cloud computing
  • Learn about the power of marketing
  • Master configuration and change, for a new understanding of the role of Chief Operations Officer
  • Explore a digital transformation 
  • Learn how to enable collaboration
  • Learn how to best manage customer communications
  • Learn how to enable business users to own communications
  • Learn Why you should invest in a centralized CCM platform
  • Understand how to create excellence in customer communications

 

Download the complementary white paper to learn more.